PPC / Google Ads
PPC / Google Ads for Law Firms
Legal clicks are expensive, so every dollar has to convert. We run tightly-managed Google Ads for law firms, negatives, call tracking, and landing pages built to turn a costly click into a signed case.
What's included
Search campaigns
Ads on the exact "ready to hire" searches your best customers run, with negative keywords that stop you paying for the wrong clicks.
Performance Max
Google's AI-driven campaigns across Search, Maps, and YouTube, steered with the right feeds and signals so it works for you, not the other way around.
Landing pages that convert
We send paid traffic to fast, focused pages built to turn a click into a call, not your busy homepage.
Conversion tracking
Calls, forms, and bookings tracked properly, so you know which keywords produce real leads and which just spend.
Weekly optimization
Bids, budgets, and search terms tuned every week. Ad accounts drift; we keep yours pointed at what converts.
Straight reporting
What you spent, what it produced, and cost per lead. No jargon, no traffic charts you cannot act on.
Why paid and organic work best together.
Ads and SEO are not rivals. Paid search delivers leads while your organic rankings build, then keeps you visible for the competitive terms that take longest to win. Run together, they cover the whole results page, your ad up top, your listing in the map pack, your page in the organic results, so a searcher sees you three times before choosing.
Get your growth planPPC / Google Ads for Law Firms questions
How much should I budget for Google Ads?
It depends on your market and what a customer is worth to you. We start with a budget that can gather real data without guessing, prove cost per lead, then scale what works. We would rather start lean and grow than burn a big budget learning.
Is PPC better than SEO?
Neither is better; they do different jobs. PPC buys immediate visibility you stop getting the moment you stop paying. SEO compounds and keeps working, but takes months. Most local businesses do best running ads for leads now while SEO builds the durable asset.
How is marketing a law firm different from other businesses?
Higher stakes, stricter rules, and more skeptical buyers. Legal marketing has advertising-ethics constraints, brutally expensive keywords, and clients who research heavily before calling, so trust signals like reviews, authoritative content, and a credible site matter more than anywhere else.
Which practice areas does law firm SEO work for?
Any consumer-facing practice: personal injury, family law, criminal defense, immigration, bankruptcy, estate planning, employment. We prioritize the practice areas where your case values and local search demand are highest.
Ready to turn ad spend into booked work?
Book a free 20-minute strategy call. We look at your site and your market before we talk, so you leave with a clear read on where you stand and what to fix first.
No pitch deck, no obligation.